WHAT ARE ARCHETYPES?

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• The ancient philosopher Plato believed that all things exist as shadows or copies of their ideal forms - including people.

• These ideal forms, or what we now understand to be archetypes. A lot has changed since the days of ancient Greece, and modern day psychology has made great strides in expounding the concept of archetypes.

• The most notable psychologist to research and understand this concept was Dr. Carl Jung, who leveraged on archetypes in his theory of the human psyche. As such, we uses archetypes as a representation of fundamental human motivations.

• There exist countless archetypes in the world, but Jung defined 12 common archetypes - with each archetype containing its own unique set of representations, values, and characteristics.

• By relying on research on jungian archetypes, we have created an archetype test that will help you calculate your most dominant archetype.